NATURAL

In general, the term "natural" refers to something that is not made or caused by humans, but rather exists or occurs as part of the natural world. For example, a natural landscape would refer to an area that has not been significantly altered or developed by human activity.

In the context of food, "natural" often refers to products that have been minimally processed and do not contain artificial additives or preservatives.

In the context of cosmetics and personal care products, "natural" often refers to products that are made from ingredients derived from natural sources, such as plant extracts or minerals.

Overall, the term "natural" is often used to connote a sense of authenticity, purity, and simplicity. However, it is important to note that the term is not always well-defined or regulated, and its use can sometimes be misleading or ambiguous.